{"id":1824159825969,"title":"ICC Advertising and Marketing Communications Code","handle":"icc-advertising-and-marketing-communications-code","description":"\u003cp\u003e \u003cstrong\u003eWhat’s new in the ICC Marketing Code?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 10th revision ensures that the ICC Marketing Code is maintained as the global reference point for marketing self-regulation, fit for the digital world.\u003c\/p\u003e\n\u003cp\u003eKey changes to the ICC Marketing Code include:\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEnhanced guidance \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eon distinguishing marketing communications content from true editorial and user-generated content\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eClarified rules \u003c\/span\u003e\u003cbr\u003eon advertising to children and teens including new, sharp definitions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eConsolidated rules \u003c\/span\u003e\u003cbr\u003eon direct marketing and digital marketing communications\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eUpdated terminology and guidance\u003c\/span\u003e\u003cbr\u003eon the applicability of mobile phones and cross-devices to location-based advertising and interest-based advertising\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eExpanded coverage \u003c\/span\u003e\u003cbr\u003eof the rules to include emerging mediums and participants, such as social media, artificial intelligence-enabled marketing, market influencers, bloggers, vloggers, affiliate networks, data analytics and ad tech companies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eICC’s Advertising and Marketing Communications Code – or the ICC Marketing Code – is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide. Since 1937, it has served as the cornerstone for most self-regulatory systems around the world, from the French ARPP Code to China’s Responsible Marketing Code. The Code is the backbone of the global advertising and marketing industry.\u003c\/p\u003e\n\u003cp\u003eThe ICC Marketing Code seeks to protect consumers by clearly setting out the ‘dos and don’ts’ for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The Marketing Code sets high standards for a full range of marketing activities, including digital marketing\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cstrong\u003eA range of actors rely on the ICC Marketing Code\u003c\/strong\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e1. Marketers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 30px;\"\u003e\u003cspan\u003eBuilding consumer trust by maintaining high ethical standards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e2. Advertising agencies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 30px;\"\u003e\u003cspan\u003eHelping professionals understand globally applicable road signs for developing ethical campaigns\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e3. Regulators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 30px;\"\u003e\u003cspan\u003eProviding a solid, cost-effective and flexible starting point for safeguarding consumers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e4. Academic community\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eGranting students a firm foundation in ethical decision-making in today’s marketing and advertising environment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eICC’s Marketing Code provides a solid, cost-effective and flexible starting point for considering ethical marketing standards that can be adapted to local needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease note, to download this \u003cstrong\u003efree resource\u003c\/strong\u003e, you will be required to enter your contact details as if you were purchasing one of our paid publications. However, you \u003c\/span\u003e\u003cstrong\u003ewill not\u003c\/strong\u003e\u003cspan\u003e be charged for this item, and it will be made available immediately after you submit your details..\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-03-10T17:40:28+00:00","created_at":"2019-01-25T16:00:28+00:00","vendor":"ICC","type":"Downloads","tags":["ICC Rules","international","Marketing \u0026 Advertising"],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":14391132323889,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":false,"taxable":false,"featured_image":null,"available":true,"name":"ICC Advertising and Marketing Communications Code","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/2992\/1976\/products\/ICC_UnitedKingdom_AdvertisingCode_800x800_bd0eebcb-9269-4a2f-87a2-d18ef7a73668.jpg?v=1548432475"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/2992\/1976\/products\/ICC_UnitedKingdom_AdvertisingCode_800x800_bd0eebcb-9269-4a2f-87a2-d18ef7a73668.jpg?v=1548432475","options":["Title"],"content":"\u003cp\u003e \u003cstrong\u003eWhat’s new in the ICC Marketing Code?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 10th revision ensures that the ICC Marketing Code is maintained as the global reference point for marketing self-regulation, fit for the digital world.\u003c\/p\u003e\n\u003cp\u003eKey changes to the ICC Marketing Code include:\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEnhanced guidance \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eon distinguishing marketing communications content from true editorial and user-generated content\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eClarified rules \u003c\/span\u003e\u003cbr\u003eon advertising to children and teens including new, sharp definitions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eConsolidated rules \u003c\/span\u003e\u003cbr\u003eon direct marketing and digital marketing communications\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eUpdated terminology and guidance\u003c\/span\u003e\u003cbr\u003eon the applicability of mobile phones and cross-devices to location-based advertising and interest-based advertising\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eExpanded coverage \u003c\/span\u003e\u003cbr\u003eof the rules to include emerging mediums and participants, such as social media, artificial intelligence-enabled marketing, market influencers, bloggers, vloggers, affiliate networks, data analytics and ad tech companies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eICC’s Advertising and Marketing Communications Code – or the ICC Marketing Code – is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide. Since 1937, it has served as the cornerstone for most self-regulatory systems around the world, from the French ARPP Code to China’s Responsible Marketing Code. The Code is the backbone of the global advertising and marketing industry.\u003c\/p\u003e\n\u003cp\u003eThe ICC Marketing Code seeks to protect consumers by clearly setting out the ‘dos and don’ts’ for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The Marketing Code sets high standards for a full range of marketing activities, including digital marketing\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cstrong\u003eA range of actors rely on the ICC Marketing Code\u003c\/strong\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e1. Marketers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 30px;\"\u003e\u003cspan\u003eBuilding consumer trust by maintaining high ethical standards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e2. Advertising agencies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 30px;\"\u003e\u003cspan\u003eHelping professionals understand globally applicable road signs for developing ethical campaigns\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e3. Regulators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 30px;\"\u003e\u003cspan\u003eProviding a solid, cost-effective and flexible starting point for safeguarding consumers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e4. Academic community\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eGranting students a firm foundation in ethical decision-making in today’s marketing and advertising environment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eICC’s Marketing Code provides a solid, cost-effective and flexible starting point for considering ethical marketing standards that can be adapted to local needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease note, to download this \u003cstrong\u003efree resource\u003c\/strong\u003e, you will be required to enter your contact details as if you were purchasing one of our paid publications. However, you \u003c\/span\u003e\u003cstrong\u003ewill not\u003c\/strong\u003e\u003cspan\u003e be charged for this item, and it will be made available immediately after you submit your details..\u003c\/span\u003e\u003c\/p\u003e"}

ICC Advertising and Marketing Communications Code

Description

 What’s new in the ICC Marketing Code?

This 10th revision ensures that the ICC Marketing Code is maintained as the global reference point for marketing self-regulation, fit for the digital world.

Key changes to the ICC Marketing Code include:

Enhanced guidance 
on distinguishing marketing communications content from true editorial and user-generated content

Clarified rules 
on advertising to children and teens including new, sharp definitions

Consolidated rules 
on direct marketing and digital marketing communications

Updated terminology and guidance
on the applicability of mobile phones and cross-devices to location-based advertising and interest-based advertising

Expanded coverage 
of the rules to include emerging mediums and participants, such as social media, artificial intelligence-enabled marketing, market influencers, bloggers, vloggers, affiliate networks, data analytics and ad tech companies

ICC’s Advertising and Marketing Communications Code – or the ICC Marketing Code – is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide. Since 1937, it has served as the cornerstone for most self-regulatory systems around the world, from the French ARPP Code to China’s Responsible Marketing Code. The Code is the backbone of the global advertising and marketing industry.

The ICC Marketing Code seeks to protect consumers by clearly setting out the ‘dos and don’ts’ for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The Marketing Code sets high standards for a full range of marketing activities, including digital marketing 

A range of actors rely on the ICC Marketing Code

 

1. Marketers

Building consumer trust by maintaining high ethical standards

2. Advertising agencies

Helping professionals understand globally applicable road signs for developing ethical campaigns

3. Regulators

Providing a solid, cost-effective and flexible starting point for safeguarding consumers

4. Academic community

Granting students a firm foundation in ethical decision-making in today’s marketing and advertising environment

ICC’s Marketing Code provides a solid, cost-effective and flexible starting point for considering ethical marketing standards that can be adapted to local needs.

Please note, to download this free resource, you will be required to enter your contact details as if you were purchasing one of our paid publications. However, you will not be charged for this item, and it will be made available immediately after you submit your details..

£0.00
Maximum quantity available reached.